Fundraising Tip of the Week – Get in early for sponsorship!
A cornerstone of successful fundraising is sponsorship. Whether you are holding a trivia night, spellathon or a large-scale fete, a good sponsorship co-ordinator will become your best friend.
Don’t underestimate your power to provide excellent value for money to the sponsor. A local orthodontist might receive enormous value paying $3,000 to have the naming rights to the two discos your primary school holds each year.
Don’t forget, though, that it’s a competitive game, and other worthy causes will be knocking on their doorstep very soon.
In this early stage of the year, it is worthwhile mapping out the activities you will be seeking sponsorship for, start to put your proposal together, and get yourself out there.
In my book, the Practical Fundraising Handbook for school and club volunteers, I include a complete fete sponsorship proposal that can be pared back for smaller activities (shameless plug: if you purchase the book before 3 March, you will be sent a copy of the 2014 Fundraising Directory free – I’ll post the link in the comments where you can also read the first 3 chapters)!
The moral of the story is that, when it comes to fundraising sponsorship, the early bird catches the worm!
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