Give your members, their families and friends the chance to replenish their cellars while boosting your organisation’s fundraising. Some companies specialise in selling wine to community groups with a system to make the wine drive very manageable. Some groups customise their wine, labeling cleanskins. Fundraisers usually receive a percentage of sales or retain the difference between cost and sale price. Wine drives sell well when combined with special occasions such as a club or parish anniversary or in support of a new project.
As an alternative, organise a wine club within your group to get great discounts on the wines you were already buying.
Custom labelled wine
Wine is a popular money-spinner in kindergartens and preschools – and in some high schools.
It’s also a popular social club fundraiser.
Some schools do not support wine drives out of concern for the message it sends young people about alcohol consumption.
Clearskin wines are wines sold without a label. They’re cheaper than wine sold in labelled bottles because of the marketing behind the image. Maximise your profit by having labels custom-printed with your organisation or event details.
For your customized labels, you could run an art competition with a gold coin token entry: the best entry becomes a label. Many providers will design a label for you with your logo.
You can maximise your sales by linking the fundraising drive to events.
Click here for our list of fundraising wine suppliers.