Starting school or kindergarten for the first time is very exciting for little people. They have often been anticipating the event for months, eagerly trying on uniforms and imagining how ‘grown up’ they are going to feel.
It’s also an exciting time for the big people.
How does this relate to fundraising?
The answer is: ‘In a roundabout way.’ Community engagement has massive benefits on every level. It’s great for kids to see their big people working on the same team as the school or kindergarten. Plus at the end of the day, it’s just good for the soul to be connected to your community and work towards a common goal.
And… it just so happens that successful fundraising is underpinned by strong community engagement.
Today I would like to share with you a simple idea that will begin the important process of community engagement with your incoming families.
The idea is to offer a small welcome gift or card with a simple welcome poem attached. You can then insert a short letter to parents explaining the role of the P&C/P&F/ Parents Committee. In this letter, you can extend an invitation to come and explore ways to get involved once they have settled their little ones into school.
There will be no specific call to action on your letter – the idea is simply to provide a lovely welcome to your new families and let them know they have stumbled onto a great community and there will be ample opportunity for them to get involved when they are ready.
I have written a poem to demonstrate what I mean – I hereby give you permission to use parts of it and improve upon it for your own school or kindergarten :-). For my school, we are going to bake gingerbread people and attach our special poem with a ribbon.
The Fundraising Whisperer (Follow me on Facebook)