Style Guide

Advertising Style Guide

Print Directory listings

  • lay out of directory listing can not be changed
  • text size, colour and position can not be changed
  • We have control over category
  • Text size, colour and position can not be changed
  • No capital letters within sentences
  • Numbers below 10 to be written in words

 

Online Directory listings

  • No colour text
  • No email links within listings
  • We reserve the right to change the directory listing content

We recommend:

  • Keep it simple
  • Use bullet points
  • Do not use too many different size fonts
  • Describe what your product is
  • Include credibility eg. testimonial
  • Have a call to action eg. request free info pack
  • Give just enough information to interest people, but not too much for them to make a decision before finding out more.