Getting Your Message Across

in
Standing Out

 Getting Your Message Across

As a fundraiser, a big frustration is making sure that your message gets through to the people that need to see it. That is, parents, guardians, carers, grandparents and beyond.   

Knowing that you’ve gone to the effort of creating a brochure, flyer, information pack or even just a simple note and for it to end up lost amongst all the other pieces of paper that are sent home can be very deflating. So the question begs, what can you do to make your message stand out?

Adding ‘tangible’ item to your message creates a point of difference and interest and can greatly improve your audience saturation.  The best thing is that this can be achieved in a really cheap and simple way.  For a bit of fun, you can even make it a bit of a novelty which could be the difference between your message being seen or not.

  • Planning a cookbook fundraiser? Attach a plastic fork or spoon to your information flyer or brochure.
  • Trivia night? Staple an old Trivial Pursuit question card to your flyer.
  • School disco? Attach a glow stick to your flyer.  
  • Scavenger hunt? Attach a novelty compass to your flyer..
  • Bingo night? Print your flyer on the back of a bingo card.
  • Casino night? Attach a betting chip or monopoly money.

The extent of these ideas is limited only by your imagination.

HIDDEN TIP:

Fetes are without doubt the single biggest money earner when it comes to fundraising, so you want as much community engagement as you can muster. You are not only looking to recruit volunteers but the more information your school community has about your event, the more likely they are to have a connection.

You will no doubt be sending home an information pack about your upcoming fete or fair and you’ve probably spent a lot of time preparing this. Your hope is that those receiving it, will take the time to read it. But we’re all busy, right?

But are we too busy to stop for a cup of tea? NEVER!!! 😉 Attach a tea bag to your fete information packs with a note asking your reader to sit back and enjoy a cup of tea ‘on you’.  A little encouragement for a time out could give you a great result in the end.

Originally published 30 June, 2016

You might also be interested in:

Other people also enjoy reading...

Toys

Toys

Using toys fundraising as part of your fundraiser calendar earns your group a percentage of sales. Read here for more information.

AGM Lucky door prize

It’s AGM season and you may be busy looking for a new executive or trying to boost numbers on your committee. Many parents may even be scampering off into the distance at the very sight of you!

Silent Disco

Put the Panadol down and listen up because we have the solution to save your ears. A silent disco. I know it sounds like an oxymoron but the kids will love it and the novelty can be a real drawcard.

P & C Voice: Retain Volunteers

In this edition of P & C Voice, the Fundraising Whisperer writes about retaining volunteers. Click here to read more!

Small scale fundraising that adds up

In addition to your typical large-scale fundraisers, which can be fantastic earners, sometimes thinking small can be good as well. A great mini-fundraiser is the ‘term lunch’. You can make a reasonable profit from these events a few times per year; add them all together and it can make a tidy sum!

graduation school leaver

Graduation Gifts and Events for School Leavers

We take a look at heaps of momento and gift ideas as well as event options to help your school leavers celebrate their graduation.