Fundraising Directory Editorial 2009


Dear Fundraisers,

As the third edition of the Fundraising Directory goes to press, it is time to reflect on 2008. For the Fundraising Directory itself, it has been a great year with website traffic growing ever stronger, and the welcome announcement that we won a 2008 Australian Business Award forProduct Innovation. It has also been a sad year with the passing of the co-founder of the Fundralsing Directory – my business partner and close friend, Helen Creswick. My editorial this year is dedicated to Helen.

Helen Creswick was an extraordinary person. She was filled with a generosity of spirit that was truly remarkable and was often demonstrated in her willingness to share her time, knowledge and wisdom – all of which she held In great abundance.

Helen began the fetes and festivals website,, 10 years ago when the internet was still In its infancy. After tracking the statistics, she saw that the fund raising page received the most traffic on the site. She then started the’Fundralslng ldeas’website, which Is now ranked as number one in Google. Her dedicated work in these fields made her a true pioneer – she provided resources for 1he community sector long before 01hers gave it much thought. Her work has helped countless people and community groups who have organised fetes or fundraising over the last decade.

Helen’s history as a serial offender for starting small businesses (bubble wands, website design, website directories, balloon decorating, water crystals … the list goes on) led to the ‘meeting of minds’ between Helen and I three years ago. In creating the Fundraising Directory, we also created a wonderful partnership, working relationship and dose friendship.

The Fundraising Directory has been a success from the outset, and the announcement of the Australian Business Award was very timely, arriving after Helen had become unwell and good news was scarce. The award was a wonderful affirmation of her career, and she was thrilled to bits.

Television appearances, magazine articles, media Interviews and even a front cover feature meant that Helen was a celebrity in her own right! Finally, the world knew what the rest of us always had -Helen was a star!

Helen was a joy to work with. She was a pure gift to me and the rest of the team at Direct Digital. Her humour and good grace made our workplace a pleasure to come to each day. Helen will be sadly missed by all who knew and loved her. Her partner, Bob, her children Joseph and Allie, and her family and many many friends. It was a privilege to support her and help care for her when she was unwell.

I have learned so much from Helen, both professionally and personally, and while Jam heartbroken to lose her, she made me promise to continue to grow this business into something special. The business will continue to succeed as a tribute to Helen and what she began. To our readers. thank you for allowing me this tittle self-Indulgence at this time.