Real estate agents – a fundraisers best friend?

Fundraising Sponsorship: Real Estate Agents

Is it possible that the world’s least favourite profession could be a fundraisers best friend?

Your local real estate agent wants to be on good terms with as many people as possible in your community. And… guess what? Your community is full of people!!! A perfect storm? I think so 😉

When you get your fundraising sponsorship team together (that’s right, I said team – put this secret weapon on the top of your priority list!) make certain you have a strategic discussion about working with real estate agents.

If you are having an school fete fundraiser or other fundraising event, you can consider offering exclusivity at the ‘platinum’ or ‘gold’ levels – you will be able to charge more. This needs to be weighed up against the potential for receiving support at that level from a number of agents… It can be tricky, but work out what is best for your group.

Real estate agents can provide the following kind of support:

  • Cold hard $$$$
  • Signage for your event (they do signs every day!)
  • Printing flyers (they do them too!)
  • Marquees
  • Donation of an auctioneer for your live auction
  • Supply their company car that you can fill with balloons for a ‘guess how many’ competition
  • Promote your upcoming event in their own mailouts and marketing

In return, you can provide them with:

  • Valuable connection to your community
  • Speaking opportunity (introducing a special guest, a 2 minute spruik at an event, the opportunity to MC)
  • The usual: newsletter/ website/ facebook promotion/ signage at your event
  • Stall at your event
  • Logo on your team t-shirts
  • First right of refusal the following year
  • Thank you certificate (or even better, a pic of a bunch of kids holding a sign saying ‘thank you’ that they can put on their wall and also share on social media – just get creative)

Remember, when you are making your approach, don’t think you have to grovel. You are providing them with valuable access to your community. It’s a fabulous win-win, and you never know – you may end up with a new best friend! (ROFL)

Happy fundraising!
Mandy Weidmann

To see (and borrow!) an example sponsorship proposal, click here.

The original version of this article was published on February 19, 2015.

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